Working on SXSX with Amazon Prime Video. Wow.

Every once in a while, I get to freelance on a project that really amazes me. This was one of them.

When I was asked to help with the talent procurement and logistics management for Amazon Prime Video’s Photo Studio x Entertainment Weekly at SXSW, I couldn’t have imagined how in awe I would be at the result. If you know me, I am a big fan of movies - their artistry, the imagination, the way certain films make you feel like you’re in them.

For this project, we were asked to manage talent outreach for the studio, which took over a parking lot in Austin and transformed it into a garden wonderland of sorts. Acclaimed photographer Peggy Sirota took the lens and created magic. I first fell in love with her work after her GQ cover shot of Rami Malek and have since followed her work, so it was another personal check off of my bucket list.

The result was an exclusive photo gallery on Entertainment Weekly online and in-print, of some of the most sought after celebrity casts that attended SXSW. I’m talking Charlize Theron, Seth Rogen, Trevor Noah, Kathy Griffin, and a hell of a lot more. See some of my favorite images below and see the full gallery here.