MARIA KATHRINA GARCIA

publicist | writer | amateur DJ | current partners include...


PROFESSIONAL EXPERIENCE

The Chamber Group, Director of Events, New York, NY, January 2016 – Present

  • Headed the firm in creating a comprehensive Events Department, which has never before existed
  • Worked alongside the Public Relations Department on targeting new potential clients in the event realm, signing clients, and executive events
  • Develop new longstanding relationships in the areas of production and sponsorship, with brands like GoPro and Red Bull
  • Lead the team on producing events for clients such as STARZ Network’s Show Power, The Wendy Williams Show, and The Chamber Group 10 Year Anniversary Party

 

Freelancer, Public Relations and Event Production, New York, NY, July 2015 – Present

  • Assumed freelance Account Executive role for a series of public relations firms including The Fifth Column, D Miles Media, and BHL Productions
  • Worked alongside a series of brands in the areas of public relations, event production, and celebrity wrangling including Remy Martin, Kimoto Rooftop, La Gringa Taqueria, Beasts & Bottles, Oasis Day Spa, Kingsley NYC, and the LA premiere of Attack on Titan
  • Fostered and maintained new industry relationships and client communication to ensure goals were determined and met

 

Jim Mannino Public Relations, Account Executive, Strategic Partnerships & Celebrity Relations, New York, NY, January 2013 – July 2015

  • Worked directly under the CEO and Director of Celebrity Relations to secure celebrity attendees to events and broker celebrity endorsement deals
  • Worked directly under the Director of Public Relations to pitch, service press, create client status reports, and build a range of client portfolios in the industries of Food, Fashion, Lifestyle, Beauty, Sports, and Spirits
  • Specialized in event production, guest list management, and influencer invitations/seeding for a range of clients and events
  • Built decks and new business proposals for potential clients, and specialized in “new school” marketing/analytics (social media)
  • Brought in new business in the areas of fashion public relations and special events, while maintaining existing client relationships
  • Past projects/clients include Tiffany & Co., FX Networks: American Horror Story, Facebook, Don Julio, ABC’s Scandal, MOËT & Chandon, MSG: Knicks & Rangers, USTA U.S. Open Tennis, Pepsi, Fragrance Foundation Awards 

 

Examiner.com, Fashion Trends Writer, New York, NY, June 2011 – June 2013

  • Researched and discovered new fashion/style trends to report for NYC’s Garment District
  • Conducted and wrote product reviews prior to product launch dates, and attended fashion industry events for Mercedes Benz Fashion Week
  • Interviewed fashion designers and project managers, to develop new content and published articles in real-time for readers
  • Maintained close relationships with brands, marketing agencies, and PR firms including Ford Motor Company, Ogilvy, and Nokia

 

FiftyTwo Showroom, Social Media Director & Showroom Executive, New York, NY, September 2012 – January 2013

  • Researched and developed new social media campaigns and managed all social sites (Website, Wordpress, Twitter, Facebook)
  • Created all editorial content and announcement pieces for the FiftyTwo Blog
  • Managed and conducted buyer meetings in-house and at industry trade shows (Capsule, Coterie)

 

Rain Tees, Social Media & Special Events Intern, New York, NY, September 2011 - January 2012

  • Created and implemented social media program for Rain Tees clothing, across multiple social platforms (Twitter, Facebook, Blogspot)
  • Leveraged social media to connect and leverage relationships with Rain Tees fans, while broadening audience reach
  • Conducted interviews with industry professionals in the sector of sustainable clothing, to publish onto the Rain Tees blog and newsletter

 

Nike Communications, Luxury Travel Public Relations Intern, New York, NY, September 2010 – January 2011

  • Worked directly under the Head of Travel for Rosewood Hotels & Resorts, with a focus on The Carlyle, NYC
  • Assisted with special events planning, production, and guest list management at two major industry trade events
  • Wrote press releases for new luxury collection releases, with a focus on holiday pitching and managed Rosewood Hotels’ “30 Under 30” contest
  • Pitched business, lifestyle, trade, and travel outlets for Rosewood Hotels & Resorts
  • Created media lists and serviced press clippings, and tracked/submitted weekly and monthly client status reports

 

Loris Diran, Fashion and Production Intern, New York, NY, September 2009 - May 2010

  • Assisted French designer, Head of Design, and Head of Production for Mercedes Benz Fashion Week, September 2009
  • Conceptualized, organized, and scheduled productions meetings and model casting calls
  • Aided backstage at annual Loris Diran fashion show, and with press check-in/red carpet

 

The Journal News Media Group, Journalism Intern with a focus on Special Interests, Rockland County, NY, January 2009 - June 2009

  • Researched community topics in breaking news, special events, and community concerns
  • Conducted interviews with community members and transcribed interview footage
  • Drafted, proofread, and submitted news articles to be published into The Rockland Journal News daily newspaper and online outlets

EDUCATION

SUNY Fashion Institute of Technology, New York, NY, December 2012

Bachelor of Science, Advertising & Marketing Communications with a Minor in Economics, Deans List, GPA: 3.8


SKILLS

Microsoft Office Suite (Word, PowerPoint, Outlook, Publisher, Excel), Twitter, Pinterest, Facebook, Blogspot, Tumblr, Instagram, Klout, Wordpress, HTML, Google Analytice, Adobe Suite (InDesign, Photoshop), Final Cut Pro, etc.